BLIZZARD ENTERTAINMENT. StarCraft press tour

Challenge

Support and enhance the cultic status of StarCraft. Announce StarCraft sales start in an environment which will meet product's image and perception.

Solution

  • Tour and event for press and selected users from PC-gaming community at Moscow's Muzei Kosmonavtiki, Museum of Space Exploration.
  • Negotiation with the venue, media invitations, scenario planning, technical support, production and placement of StarCraft visibility and POSM materials.