KNAUF. International forum «Dni KNAUF»


Challenge

Initiate an effective corporate event, as a real alternate of routine annual construction exhibitions. Localize regular German event ‘Knauf Werktage’ in Russia. Ensure attendance by ‘Mosbuild’ exhibition target audience and secure visiting by 2000 people in 2 days.

Solution

  • A business forum for Russian and international professionals of construction and architecture on the territory of KNAUF production plant in Krasnogorsk town of Moscow region.
  • Event arrangements, namely the concept, identity, website dniknauf. ru with online registration, advertising and promotion, exhibition design, construction and set-up, and complementary services: visitors on-site registration, transfer, entertainment, catering, souvenirs production.