BLIZZARD ENTERTAINMENT custom booth, Igromir 2011 fair (510 sq. m)

Challenge

Involve users into the product (Diablo; World of Warcraft; Starcraft) at Russia’s most important PC-gaming exhibit, make them part of the show.

Solution

  • Turn the exhibition booth into gaming club, where users can indulge in the product and use it as much as they want.
  • Rows of gaming stations throughout the exhibition booth, 510 sq. m, the entire space united by single design.
  • Floor planning, design, production, power and stations’ network engineering, air conditioning (cooling of computers).