KNAUF exhibition booth, Mosbuild–2010 fair
(240 sq.m)

Challenge

Get dominant presence and visibility at a key industry fair — in line with Client’s market share, current and planned. Dominance should not be based on the size of Knauf booth only.

Solution

  • Holistic design. Single concept, extended to cover 240 sq.m of space and looking as one.
  • Different design. Different from the mainstream visuals typical for the industry, yet appealing to industry professionals.
  • Activities beyond the exhibition booth.
  • Attention-grabbing happenings based on brand personality and brand values.