BLIZZARD ENTERTAINMENT. WarCraft and StarCraft sales launch (Capitolium shopping mall, Moscow)

Challenge:

Make launch of WarCraft and StarCraft sales a major event — the one people talk about, seek to attend, say ”I-was-there” afterwards. Turn first users into brand ambassadors.

Solution:

  • Iconic design, planning and zoning.
  • Inspirational events.
  • Event announcements at key chains.
  • Full branding of POS with visibility materials.
  • Media invitations for photo and video opportunity.